YE CHEN
Hi :)
Ye Chen is a New York City-based designer focused on building brands with purpose and personality. She crafts visual identities that turn strategic insights into emotional experiences. Through a blend of thoughtful storytelling and scalable design systems, Ye creates distinctive voices for brands navigating today's complex cultural landscape. Her work is a balance of aesthetic precision and sustainable, human-centered solutions.
CV
Employment
Plural
Digital Designer
Mar 2022 - Present
Artchild
Digital Designer Intern
May 2022 - Aug 2022
EducationFashion Institute of Technology
Bachelor's Degree
Major in Graphic Design
Minor in Art history
Awards
Grand Jury Member
A' Design Award & Competition, 2026
Selected as an international
juror to evaluate excellence
in global design.
Muse Creative Design Award - Gold
In Corporate Identity / Brand Identity, 2025
NDA Paris Awards - Winner In Graphic Design/Branding, 2025
Indigo Design Award - Silver
In Branding for Graphic Design, 2025
Titan Business Awards - Silver
In Marketing / Branding / Advertising & Marketing, 2025
IDA Design Award - Bronze
In Advertising / Promotion / Rebranding Corporate Identity, 2024
Last Updated 26.01.31
SELECTED WORKS
1. Coffee as a Shared Language
UX & UI Design, Creative Direction
Passion Project 2025
2. Brooklyn Lab Coffee Rebrand
Brand Strategy, Art Direction, Branding, Visual Design, Packaging Design
Passion Project 2024
Muse Creative Awards 2025, Gold
Indigo Design Award 2025, Silver
IDA Design Awards 2024, Bronze
Titan Business Awards 2025, Silver
NDA Paris Design Awards 2025, Winner
3. Plural Marketing Agency
Brand Identity & Website Design
Art Direction, Logo Design, Visual Identity System, Digital Marketing Assets, Brand Collateral, Video Production
UX & UI Design, Webflow Development, CMS Setup, Design System, Website Maintenance & Management
Internal Work Project 2022-2024
4. Plural Marketing Agency - Creative Design
Social Campaign Creative, Video Editing, Content Design, Illustration, Motion Graphics, Event Marketing Materials
Cross-Industry Client Projects 2025
(Fashion, Beauty, Interior Design, Non-Profit, Cannabis, Beverages)
External Work Project 2022-2025