Brooklyn Lab Coffee Rebrand

MY ROLE:

BRANDING / ART DIRECTION / VISUAL DESIGN

AWARDS:

INDIGO DESIGN AWARD | SILVER 2025
IN BRANDING FOR GRAPHIC DESIGN

TITAN BUSINESS AWARDS | SILVER 2025
IN BRANDING / ADVERTISING & MARKETING

IDA DESIGN AWARD | BRONE 2024
IN ADVERTISING / PROMOTION / REBRAND CORPORATE IDENTITY

MUSE CREATIVE DESIGN AWARD | GOLD 2025
IN CORPORATE IDENTITY - BRAND IDENTITY

In Brooklyn's diverse neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through adaptive spaces and effortless ordering systems that respect all backgrounds. By transforming service into a universal sensory journey and creating experiences that unite through coffee, we're establishing a third space in Brooklyn where cultural differences become opportunities for connection, and every customer feels the comfort of belonging, regardless of the language they speak.