No Waste App





My Role: Branding | UX&UI | Environmental Graphics


Duration: February 2021 – May 2021



READ MORE IN NO WASTE
PROCESS BOOK







PROJECT OVERVIEW:




BRIEF


Analyze the needs of a specific design opportunity in my community through independent research and studio work. Create a sophisticated design system and a compelling visual story to produce a unique, cohesive solution for the benefit of my community.

APPROACH


I divided the entire process into three parts: research, strategy, and design. Research enabled me to dig deeply into the community and solve the design problem. For strategy, I concentrated on distilling the findings into a design problem. For strategy, I concentrated on distilling the findings into a design objective. This objective allowed me to approach the design phase, when I went through a detailed process of sketching, tweaking.

OUTCOME


From research and ideation, I created No Waste, an app designed for Jersey City, New Jersey. No Waste is a food delivery application that aims to provide users with a variety of takeout food container options. This design approach provides green options for both restaurants and users, brings economic success to the community, and minimizes packaging waste.










PROBLEM IDENTIFICATION:





The US uses over 36 billion disposable utensils per year, which could wrap around the world 139 times if laid end to end. The food delivery industry has seen a significant increase in digital orders during the pandemic, with Grubhub reporting a 35% increase in active diners year over year. However, the increased use of takeout and delivery services has led to an increase in food packaging waste, highlighting the urgent need for a solution to reduce this waste in our communities.






DOCUMENTARY OF PROBLEM VIDEO





DESIGN OBJECTIVE




To design a food delivery app with environmentally friendly options
that allows convenience and sustainability to coexist.



TO PROVIDE:



Offering environmentally conscious restaurants and customers with eco-friendly food delivery options.


TO SUPPORT:



To be a link between the restaurant and the customer. Increase the sanitization and distribution of eco-friendly, reusable dishware.



TO PRESERVE:



Preserve and promote an environmentally friendly way of life.








Brand Identity: PRIMARY LOGO






No Waste’s logo is inspired by the switch in the iOS system. A switch is a visual toggle that allows users to choose between two mutually exclusive states: on and off. It is obvious that when you choose to use No Waste application, you will have the “No Waste” mode on. This is perfectly in line with our brand’s goal of providing users with sustainable and environmentally friendly options.







Brand Identity: LOGO IDEATION










Brand Identity: COLOR PALETTE & TYPO









Brand Identity: TAGLINE








Brand Identity: ENVIRONMENTAL GRAPHIC










No Waste App:
HOW DOES NO WASTE WORKS



No Waste takes on the most responsibilities as the link between restaurants and users, such as collecting used food containers and utensils from lockers, cleaning and sanitizing the used food containers and utensils, and returning the cleaned food containers and utensils to restaurants for reuse.



Three main features that we focused on:




FEATURE 1:

Option For Different Food Containers

FEATURE 2:

Rewards Feature

FEATURE 3:

Return Feature





FEATURE #1
Options For Different Food Containers



We provide different food container options on the checkout page to provide our users with greener food delivery options while still allowing them to enjoy the convenience of food delivery. All of this is based on making sure that the food's quality is not diminished during delivery and on a shared commitment by users and restaurants to reduce packaging for environmental reasons.







FEATURE #2

Rewards Feature




Users' points are displayed on their rewards page whenever they return a used food container and utensil to a No Waste locker. Users will receive points for returning their used food containers to the No Waste locker. This strategy encourages our users to begin with small changes in their surroundings to preserve the environment, raise environmental consciousness, and change people's lifestyles. There are various offers to redeem their points, which they can use on their next order.









FEATURE #3

Return Feature



In addition to being able to easily access a No Waste locker and return the food containers and utensils, it is also important to have a feature that allows users to complete the return process as quickly as possible. Users can easily locate the order in which they want to return the containers and utensils and select the option to return the container. The users will then be able to see the location of the locker as well as the locker number. Simply enter the pin number they received in the control panel or scan QR code to open the locker and place the container and utensil inside.

Through our app, users can easily complete their returns, from choosing the order in which to return their containers and utensils. The process can be tracked at every stage.