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Holbein Artist Materials



Branding | Motion Graphic Design



MORE DETAILS CAN BE FOUND IN THE GUIDELINE BOOK


PROJECT OVERVIEW:



We made our goal to reinvent Holbein by updating their design to distinguish us from other art supplies brand and provide the best quality to support artists through every step of their creative process.

Expanding the boundaries of art, formulated with precision and science, giving artists what they need to make their vision a reality.














Creating a distinctive design language




From posters to apparel, we ensured that the brand delivered a consistent experience across all merchandise and materials.
















A blackletter  “H” represents the Germanic origin of the company’s namesake; famed Renaissance painter, Hans Holbein. The Logo cawn be used either with a frame or without. Color and texture should be implied with intention as to not create confusion about the pigment of a given product line.The Logo cawn be used either with a frame or without. Color and texture should be implied with intention as to not create confusion about the pigment of a given product line.


Both positive and negative versions of the logo are available for use.