Ye Chen  Work.  About.  Home.

Plural Creative Studio
Brand & Website Design
In-House Works, 2022 - 2026

Art Direction, Logo Design, Visual Identity System, Digital Marketing Assets, Brand Collateral, Video Production, Pitch Decks, Creative Strategy, Visual Storytelling

UX & UI Design, Webflow Development, CMS Setup, Design System, Website Maintenance & Management
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Plural Creative Studio
Client-Facing Works, 2022 - 2026

Brand Strategy, Creative Concepting, Art Direction, Campaign Creative, Content Design, Illustration, Social-First Design, Performance Marketing Assets, Motion Graphics, Video Editing, Post-Production

Cross-Industry Client Projects: (Fashion, Beauty, Interior Design, Non-Profit, Cannabis, Beverages, Crypto)
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Brooklyn Lab Coffee Rebrand
Award-Winning Passion Project, 2024

Brand Strategy, Art Direction, Branding, Visual Design, 
Packaging Design, Motion Graphics
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Coffee as a  Shared Language
Passion Project, 2025


UX & UI Design, Art Direction, Brand Design
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Happy to connect!

I craft visual identities that turn strategic insights
into emotional experiences.