YE CHEN





SELECTED WORKS

1. Brooklyn Lab Coffee Rebrand

2. Plural Marketing Agency
   - Brand Identity & Website Design


3. Plural Marketing Agency 
   - Creative Design (Work in Progress)

01 BROOKLYN LAB COFFEE REBRAND - Personal Project 2024





In Brooklyn's diverse neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through adaptive spaces and effortless ordering systems that respect all backgrounds. By transforming service into a universal sensory journey and creating experiences that unite through coffee, we're establishing a third space in Brooklyn where cultural differences become opportunities for connection, and every customer feels the comfort of belonging, regardless of the language they speak.

Scope of Work:

Brand Strategy, Art Direction, Branding, Visual Design, Packaging Design
Awards:

IDA Bronze Award 2024
Muse Creative Gold Award 2025
Titan Business Awards 2025
Indigo Design Silver Award 2025