YE CHEN
Hi :)
Ye Chen is a New York City-based brand and creative designer who crafts visual identities that resonate with both purpose and personality.
Her design philosophy centers on building authentic brand experiences that are not only visually compelling and strategically sound but also emotionally engaging.
By emphasizing thoughtful storytelling and cohesive visual systems, Ye ensures that every brand she develops has a distinctive voice while creating meaningful connections between businesses and their audiences. Her work spans from comprehensive brand identities to creative campaigns, always with a focus on sustainable design practices and culturally relevant solutions.
CV
Employment
Plural
Digital Designer
Mar 2022 - Present
Artchild
Digital Designer Intern
May 2022- Aug 2022
EducationFashion Institute of Technology
Bachelor's Degree
Major in Graphic Design
Minor in Art history
Awards
Muse Creative Design Award - Gold
In Corporate Identity / Brand Identity, 2025
Indigo Design Award - Silver
In Branding for Graphic Design, 2025
Titan Business Awards - Silver
In Marketing / Branding / Advertising & Marketing, 2025
IDA Design Award - Bronze
In Advertising / Promotion / Rebranding Corporate Identity, 2024
Last Updated 25.08.31
SELECTED WORKS
1. Brooklyn Lab Coffee Rebrand
Brand Strategy, Art Direction, Branding, Visual Design, Packaging Design
Personal Project 2024
IDA Bronze Award 2024
Muse Creative Gold Award 2025
Titan Business Awards 2025
Indigo Design Silver Award 2025
2. Plural Marketing Agency
Brand Identity & Website Design
Art Direction, Logo Design, Visual Identity System, Digital Marketing Assets, Brand Collateral, Video Production
UX & UI Design, Webflow Development, CMS Setup, Design System, Website Maintenance & Management
Internal Work Project 2022-2024
3. Plural Marketing Agency - Creative Design (WIP)
Social Campaign Creative, Video Editing, Content Design, Illustration, Motion Graphics, Event Marketing Materials
Cross-Industry Client Projects 2025
(Fashion, Beauty, Interior Design, Non-Profit, Cannabis, Beverages)
External Work Project 2022-2025