YE CHEN

---

SELECTED WORKS

1. Brooklyn Lab Coffee Rebrand

2. Plural Marketing Agency
   - Brand Identity & Website Design

3. Plural Marketing Agency 
   - Creative Design (Work in Progress)

ABOUT PROJECT

---

In Brooklyn's diverse neighborhoods, coffee shops often reinforce rather than bridge cultural divides. Brooklyn Lab Coffee revolutionizes this experience through adaptive spaces and effortless ordering systems that respect all backgrounds. By transforming service into a universal sensory journey and creating experiences that unite through coffee, we're establishing a third space in Brooklyn where cultural differences become opportunities for connection, and every customer feels the comfort of belonging, regardless of the language they speak.

---

Scope of WorkFashion Institute of Technology
Bachelor's Degree

Major in Graphic Design 
Minor in Art history

---

Awards
Muse Creative Design Award - Gold
In Corporate Identity / Brand Identity, 2025


Indigo Design Award - Silver
In Branding for Graphic Design, 2025


Titan Business Awards - Silver
In Marketing / Branding / Advertising & Marketing, 2025


IDA Design Award - Bronze
In Advertising / Promotion / Rebranding Corporate Identity, 2024

---

Last Updated 25.07.31